Brand guidelines
01.
Logo
Use the supplied lockup. Keep the symbol and wordmark together, with their proportions and spacing intact.
K symbol
Use the K symbol alone when a compact signature is needed, or when the surrounding context already makes Koma clear. Keep both parts of the symbol together, exactly as drawn.
Color lockups
Use Koma Blue on white and the white logo on blue or black. Use black on light backgrounds when color is not needed.
Koma Blue logo
Koma Blue background
Black and white
Clear space
Logo
Leave one full symbol width on every side of the lockup.
Symbol
Leave at least 40% of the symbol width on every side of the standalone K symbol.
02.
Color
Primary colors
Koma Blue is the signature logo color. Pair it with white, black, and gray, and use the supplied high-contrast logo variants.
Koma Blue
Black
White
Koma Gray
03.
Typography
Koma
ABC 123
Eiko
Our contrasting display typeface for very large type, typically set in uppercase.
Pangram Pangram ↗Koma
ABC 123
Inter
Our typeface for interfaces and reading. Use it for paragraphs, labels, actions, and supporting detail.
Rasmus Andersson ↗Koma
ABC 123
Favorit and Eiko are licensed from their foundries and are not part of the download. Inter is open source. Use Arial when the custom fonts are unavailable.
04.
